John Ogier is the Registrar for all the fields of Intellectual Property in the Bailiwick of Guernsey. This includes Trade Marks, Patents and Biotechnological Inventions, Designs, Copyright, Performers Rights, Database Rights, Plant Variety Rights. He has been leading the modernisation of Guernsey’s intellectual property environment; more recently as the architect of the Image Rights legislation he has worked with industry, the legislature and leading international intellectual property academics in order to produce this new right. As an economist, he is particularly interested in making an economic opportunity from these most valuable assets.